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5 Tips For Running A Google Ad Campaign On A Budget

Google Ads on a budget

5 Tips For Running A Google Ad Campaign On A Budget Launching A Search Campaign With A $500/mo. Budget Google Ads markets itself as a platform that offers great control for the advertiser, including businesses on a budget. The advertiser sets the amount they’re willing to spend each month, and Google won’t go over. Furthermore, […]

When To Switch To A Conversion Based Bid Strategy

When To Switch To A Conversion Based Bid Strategy When I launched my first Google Ads campaign (it was Google Adwords back in the day!) I had one option for winning bids at auction time: Manual CPC. I set my bids and crossed my fingers. Campaigns required daily check-ins to make sure you weren’t being […]

What Can Formula 1Teach Us About Google Ads?

What Can Formula 1 Teach Us About Google Ads? Success is not just about having a fast car. It is dependent on other factors, some you can control: your race strategy, your tires, etc. and some you cannot control: the weather, the other drivers, the condition of the track, etc.Google ads is the same – […]

SEO vs. PPC

Every business owner wants to maximize traffic to their website. Learn about the two most common ways to show up for relevant searches online: SEO and PPC ads.

Learn About White Label PPC Management

White label Google Ad management refers to a service provided by a third-party agency that allows businesses to outsource the management of their Google Ads campaigns.

Google Ads vs. Facebook Ads

Google ads versus Facebook ads

Every Business At One Point Or Another Has Debated Which Platform Is Best For Their Business. Understanding Their Differences Will Help Understand Which Platform Deserves More Attention.

Google Ads Bid Strategies

Google Ads Bid Strategies Explained

This article covers the objectives, functions, pros, and cons of these bidding strategies and how you can use them to optimize your PPC campaigns.