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Automotive Marketing

Automotive Marketing using paid traffic

PPC Done Right

Get in front of shoppers as they’re searching for specific make/models or services with automotive PPC. Using Google Ads you can put your business in front of the right people on Google’s Search, Display, Shopping and Video networks.

I’ve helped dealerships and other automotive businesses all over the country improve the performance of their Pay-Per-Click Ads. We focus on generating leads by creating custom audiences, using dealership and location based keywords and conversion based bid strategies. 

Whether you are a dealership, aftermarket reseller or a service shop That PPC Guy can help you with automotive marketing solutions.

That PPC Guy is an automotive marketing specialist.
That PPC Guy, Justin Golden, speaking at the Chrysler Minority Dealer Association, 2023.

Automotive Businesses I've Helped

Dealership Search Engine Marketing


Search Ads

Target in-market shoppers for specific makes and models. Search Ads put your dealership at the top of search results and help promote your dealer, incentives and special offers. Any automotive marketing plan should incorporate search ads.

example of a google search ad for automotive marketing
example of google display ad for dealership search engine marketing



Display Ads

Display Ads serve visually appealing ads on Google’s Display Network. The Display Network helps businesses utilize millions of websites, apps, and Google-owned properties, like YouTube and Gmail. 



Vehicle Listing Ads

if someone searches for a 2019 SUV, they’ll see several vehicle options they can either purchase nearby or get delivered — along with pictures and inventory information like location, make, model, price and mileage. These ads are becoming the cornerstone for dealership search engine marketing.

example of vehicle listing ads for automotive marketing

Case Study

results screenshot

 The goal with paid traffic should always be to increase leads, phone calls and other goal related conversions without inflating cost. The above chart shows Conversions in red and cost-per-conversions in blue. The green line represents when we rebuilt the campaign. We evaluated the Quality Scores of their existing keywords and focused our ad spend on Ad Groups with keywords scoring a 6 or higher.  We  also added a healthy negative keyword list, created a custom audience including in-market shoppers, and switched to a Target CPA bid strategy.

The chart below shows the same red conversion line and switched the blue line to cost. This shows we improved the conversion total without spending more money!

dealership results

Why You Should Hire That PPC Guy

Let That PPC Guy do the work, and you take the credit! From On-boarding to monthly reporting That PPC Guy is your partner for PPC management. We manage YouTube, Display and Search campaigns and build branded reporting for your clients.

One-On-One Management

No 1-800 numbers or uninspiring account reps. Work directly with That PPC Guy. Complete transparency and answers when you need them.

ROI Focused

Increased website traffic is great, but that's not our focus. We want results: purchases, downloads, phone calls, appointments.

White Label PPC

No Contracts

Look, if it's working why wouldn't you stay? We take a vested interest in your business and want our results to be the reason you work with us, not a signed piece of paper.

13 Years Of Experience

That PPC Guy has managed Google Ads since 2009 helping businesses across the county in multiple industries, n the U.S., Canada, U.K., Australia and the Netherlands.

Bid Optimization:

Bid optimization to ensure max ROI for your campaign.

Negative Keywords:

Identify and block irrelevant search queries. ​

New Keywords:

Identify new keywords & opportunities to generate leads.

Bid Optimization:

Analyzing when conversions happen to build a schedule and optimize bids.

Google Ad Management

Landing Page Optimization:

Landing page advice to help increase conversion rates.

Competitors Analysis:

Monitor Impression Share of all competitors ads.

Budget Utilization:

Select the best bid strategy based on ROI.

Conversion Setup:

Conversion Tracking To Help You Make More Profitable Advertising Decisions.

Open-Ended Communication

Our  approach to client communication means you have the ability to contact That PPC Guy directly at any time to discuss your campaign. From the initial setup to our monthly management reports, you’ll hear from us often with direct and jargon-free exchanges.