CAMPAIGN SUCCESS STORY
- Lowered campaign cost-per-conversions
- Increased Conversions 40% without raising the budget
This was a Search Campaign spending $300/day, a conversion was a form submission or a phone call. We increased both by focusing on fewer, but relevant, keywords, and added negative keywords. The campaign originally had one Ad Group with 50+ keywords. We separated the campaign into three Ad Groups with no more than five keywords each. We also changed the bid strategy, built a custom audience, removed the Display Network, and changed the geography to a smaller, more relevant, radius.