CAMPAIGN SUCCESS STORY
Lowered Cost per Conversion — Increased Conversions by 40% (Without Raising Budget)
This search campaign was spending $300 per day, with conversions defined as form submissions or phone calls. By tightening the strategy and improving relevance, we delivered a 40% lift in conversions — all within the same budget.
Here’s how we did it:
- We focused on fewer, high-intent keywords and implemented negative keywords to filter out low-quality traffic.
- We restructured one large ad group with 50+ keywords into three tightly themed ad groups with no more than five keywords each.
- We also refined the bid strategy, built a custom audience, removed the Display Network, and narrowed the targeting radius to attract only the most qualified leads.
The result: more conversions, higher efficiency, and a stronger ROI — without spending a dollar more.



