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Home Services
Marketing

 

Online advertising for HVAC, Roofers, Plumbers, Remodelers, Landscapers, Painters, and more.

Home Service Industries We Help

  • HVAC
  • Plumbing
  • Roofing
  • Windows/Siding
  • Landscaping
  • Gutters

Home Services Ads

Google Ads can be a game-changer for home service businesses by helping them reach local customers who are actively searching for their services.

I’ve helped HVAC companies, roofers, plumbers, backflow specialist, window and siding installers, hardscapers and landscapers reach new clients through pay-per-click advertising. 

The reason you’re frustrated with your current agency is why you’ll want to hire me: I set expectations and deliver real results. 

Contact That PPC Guy for auditing current campaigns, including GA4 goals.

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Home Services Search Engine Marketing

 

Search Ads

Show up when homeowners are searching for your services. Search Ads put your business at the top of search results as people with intent browse the internet. 

 

Display Ads

Display Ads serve visually appealing ads on Google’s Display Network. The Display Network helps businesses utilize millions of websites, apps, and Google-owned properties, like YouTube and Gmail. 

 

 

Local Services Ads (LSA)

Verify your business with Google, select your services, and a budget. These ads can be expensive but get the phone to ring. 

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Case Study

We can do a lot with a little!

This roofing company didn’t want to spend a fortune in December of 2024, their slow season. They run a healthy amount of social ads and LSA. We built a Performance Max campaign, attached their Google My Business Profile, and ran a single objective for phone calls using only three Search Themes.

Their average cost-per-call through LSA was $45, which helped us establish a Target CPA. We ended the month with a cost-per-call under $25. 

I’ve done this for 15 years now and something I hear from long-term clients is that I can be frank – so here it is: 90% of these calls were for roof repair, not replacement. I set that expectation with the client beforehand. They understood, especially during the winter months, repair jobs were more prevalent, and that they could lead to replacement after an inspection. One call was also an existing client, it happens. 

For our call tracking to trigger a conversion it has to be great than 2 minutes long, so there were actually more call generated from this campaign. 

We work with home services business to create custom campaigns built around their objective, industry, and most importantly location. No non-sense, no contracts, no minimum spend, and all for a low month retailner starting at just $500/month. 

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Why You Should Hire That PPC Guy

Let That PPC Guy do the work, and you take the credit! From On-boarding to monthly reporting That PPC Guy is your partner for PPC management. We manage YouTube, Display and Search campaigns and build branded reporting for your clients.

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One-On-One Management

No 1-800 numbers or uninspiring account reps. Work directly with That PPC Guy. Complete transparency and answers when you need them.

ROI Focused

Increased website traffic is great, but that's not our focus. We want results: purchases, downloads, phone calls, appointments.

White Label PPC

No Contracts

Look, if it's working why wouldn't you stay? We take a vested interest in your business and want our results to be the reason you work with us, not a signed piece of paper.

15 Years Of Experience

That PPC Guy has managed Google Ads since 2010 helping automotive businesses across the country.

Bid Optimization:

Bid optimization to ensure max ROI for your campaign.

Negative Keywords:

Identify and block irrelevant search queries. ​

New Keywords:

Identify new keywords & opportunities to generate leads.

Bid Optimization:

Analyzing when conversions happen to build a schedule and optimize bids.

Google Ad Management

Landing Page Optimization:

Landing page advice to help increase conversion rates.

Competitors Analysis:

Monitor Impression Share of all competitors ads.

Budget Utilization:

Select the best bid strategy based on ROI.

Conversion Setup:

Conversion Tracking To Help You Make More Profitable Advertising Decisions.

Open-Ended Communication

Our  approach to client communication means you have the ability to contact That PPC Guy directly at any time to discuss your campaign. From the initial setup to our monthly management reports, you’ll hear from us often with direct and jargon-free exchanges.

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