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Ecommerce
Digital Marketing

Shopping Ads focused on ROAS


Google Shopping Ads

Shopping Ads through Google has changed dramatically throughout the years. Most recently the switch to Performance Max, which challenged several e-commerce stores. 

I’ve helped several e-commerce stores overcome challenges, scale online sales, and improve ROAS.

The reason you’re frustrated with your current agency is why you’ll want to hire me: I set expectations and deliver real results. 

Contact That PPC Guy for auditing current shopping campaigns, setting up GA4 goals, and building Merchant Center Account Feeds.

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Ecommerce Search Engine Marketing

 

Search Ads

Target in-market shoppers for specific products and services. Search Ads put your store at the top of search results as people with intent browse the internet. 

example of google display ad for dealership search engine marketing

 

 

Display Ads

Display Ads serve visually appealing ads on Google’s Display Network. The Display Network helps businesses utilize millions of websites, apps, and Google-owned properties, like YouTube and Gmail. 

 

 

Shopping Ads

Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store.

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Case Study

In September 2024 a manufacturer for automotive accessories reached out for an audit. They sell a handful of well-known electronic devices and have one major competitor in the space. Historically they relied on vendors and third-party retailers to distribute their product. When I first viewed their campaigns, a Performance Max for shopping and a Search campaign, their ROAS was around 400% and cost-per-conversion $50.

By themselves these are not horrible numbers to start with. I have audited much worse in fact. The company wanted to scale their ad spend though, and the KPIs needed to look much better to justify Google as the appropriate sales channel.

That PPC Guy audited the account and determined the online sales were all coming from branded searches. using their Google Analytics account we also determined this might be cannibalizing organic traffic. We earned the business and biult a road map to get the account to 3-4% Conversion rate.  

How we did it: Removed branded keywords, expanded negative keyword list (including competitor names) , re-built Pmax asset groups using seperate themes with narrow groups of search themes, built custom audience segments using first party data and filtered merchant center feed to exclude products under $100. 

Results: Starting in October we gradually started to earn a higher conversion rate and ROAS. After 40 sales we switched from a Maximize Click strategy to Maximize Conversions. We made weekly changes to ad copy, the merchant center feed and negative keyword list. By the end of December the campaigns were running at a 3.5% conversion rate and 2,700% ROAS (chart above is the average for Sept – Dec). 

These results earned the business the best online sales results in the history of the company in November and December of 2024. 🔥

 

Why You Should Hire That PPC Guy

Let That PPC Guy do the work, and you take the credit! From On-boarding to monthly reporting That PPC Guy is your partner for PPC management. We manage YouTube, Display and Search campaigns and build branded reporting for your clients.

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One-On-One Management

No 1-800 numbers or uninspiring account reps. Work directly with That PPC Guy. Complete transparency and answers when you need them.

ROI Focused

Increased website traffic is great, but that's not our focus. We want results: purchases, downloads, phone calls, appointments.

White Label PPC

No Contracts

Look, if it's working why wouldn't you stay? We take a vested interest in your business and want our results to be the reason you work with us, not a signed piece of paper.

15 Years Of Experience

That PPC Guy has managed Google Ads since 2010 helping automotive businesses across the country.

Bid Optimization:

Bid optimization to ensure max ROI for your campaign.

Negative Keywords:

Identify and block irrelevant search queries. ​

New Keywords:

Identify new keywords & opportunities to generate leads.

Bid Optimization:

Analyzing when conversions happen to build a schedule and optimize bids.

Google Ad Management

Landing Page Optimization:

Landing page advice to help increase conversion rates.

Competitors Analysis:

Monitor Impression Share of all competitors ads.

Budget Utilization:

Select the best bid strategy based on ROI.

Conversion Setup:

Conversion Tracking To Help You Make More Profitable Advertising Decisions.

Open-Ended Communication

Our  approach to client communication means you have the ability to contact That PPC Guy directly at any time to discuss your campaign. From the initial setup to our monthly management reports, you’ll hear from us often with direct and jargon-free exchanges.

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